Exhibition design, in simple terms, is a space for you to present to the audience your products, ideas, or even information. The three core principles of good exhibition design are functionality, aesthetics and communication.

Function: How the exhibition design booth is Functional

Functionality is the nuts and bolts of show booth design. It’s really a matter of making sure what the exhibition space does best serves the people putting things in it (the people who have things to show, the exhibitors) and the people coming to see them (the people visiting it, the visitors).

For exhibitors, a functional exhibition design booth means enough space to display their products and arrange their information booths. They require adequate lighting to display their goods to their best advantage. If it’s a trade show booth for tech companies, say, the exhibitors will need room to display their gadgets and enough electrical outlets to keep them powered. Exhibit Design Booth should also have easy in and out access to bring in and take out the exhibits so wide aisles and loading areas becomes important.

From the visitors point of view, functionality means being able to walk around in the exhibition booth. Clear signs are a must. They guide attendees to various areas, including where new plantings and products will launch and which section showcases historical artifacts. The functionality also includes comfort. There need to be places to sit, especially in large exhibitions where people might be standing for extended periods of time. Restrooms, food areas, and information desks should be easy to find. If a museum is for children, the displays better be at a height to which children can reach, and the layout should be safe to maneuver.

Aesthetics: Making a Good Looking UI

Aesthetics is also what makes an exhibition design booth visually attractive. It’s about employing colors, lighting, shapes and textures to attract people and hold their attention.

The role of colour in exhibition design is an extremely powerful one. The color scheme should stand in accordance with the theme of the exhibition. For a fashion booth show, bright, trendy colors can establish an aesthetic context of fun and style. Alternatively, for an exhibit on ancient history, earthy and desaturated colors may be selected to provide a sense of antiquity. Lighting is also a very big part of that. Spotlights can point out important items, while soft, ambient lighting can set a relaxing or dramatic mood. In an art exhibition booth show, the lighting helps the paintings and sculptures come to life, revealing every nuance.

Shapes and forms contribute to the visual interest. And geometric shapes can create a more clean, orderly appearance, while organic shapes can provide a more earthy, welcoming vibe. For example, in an exhibition booth on nature conservation the exhibition spaces may be created with curved, sinuous shapes to replicate elements of nature such as the curves of rivers or the silhouettes of mountains. Another thing that you could consider is texture. For instance, using combinations of various materials which contrast in texture — the glass versus wood — can provide visitors with a more complex, multi - sensory experience.

Communication: Getting the Message AcrossCommunicating.

An exhibition is always conveying something to the visitor. Design communicates — whether promoting a new brand, sharing historical knowledge, or raising awareness of an issue.

An exhibition designer has to take complex information and simplify it to be understood. This can include big, clear graphics, short and to the point text and interactive elements. In an exhibit about cleaner environments, a large infographic can help communicate pollution data in a way anyone can understand. Things like audio and video or touch - screen displays can also work very play. They enable visitors to absorb the data at their own tempo.

How the exhibition design booth is structured, or its narrative flow, is also important. It needs to read like a story in a logical order. In a museum exhibit on the evolution of transportation, the exhibits would tread back from some of the earliest forms of transport — horse - drawn carriages — in chronological order towards modern cars and airplanes. This allows the visitor to follow the development and better understand the story. Real world examples or personal anecdotes help with communication as well. A message told through the experiences of other people is something most of us can relate to more easily.

The three guiding lights of exhibition design are thus: function, aesthetic, and communication. If these principles are practiced and merged together, it can form an exhibition that is both user friendly, esthetically pleasing and is also effectively conessional.